REID A. GERSON 655 South Fair Oaks Avenue, N-305, Sunnyvale CA 94086 Tel. (408) 530-0205 e-mail: chanmany@netmagic.net QUALIFICATIONS: * 13 Years of project management, strategic marketing, financial administration and managerial experience. * Database design to promote business and cost efficiency, data analysis, and management decision-making. * Advanced proficiency in Microsoft and desktop publishing software to assist with business activities. * Master's Degree in International Management * Bachelor's Degree in International Business SOFTWARE EXPERIENCE: Microsoft Word, Excel, Access, PowerPoint, Project, Publisher, FrontPage, Visual Basic, and Explorer; Quark Express; Adobe PageMaker, Photoshop, Illustrator and Acrobat; Netscape. MS-ACCESS DATABASE PROJECT MANAGEMENT Designed and maintained databases with emphasis on the following: Project Management Market Research Financial Costs Direct Marketing Work Schedules Competitive Intelligence Client Demographics Lead and Proposal Tracking Constructed customer profile databases to improve the quality of customer service and to increase new business. CAREER HIGHLIGHTS: September 1998 - Present Business Analyst and Database Coordinator Hewlett Packard - NT Support Services Group. Mountain View, California. * Classify the 60% of the NT Support Services product line that is unknown. * Analyze customer orders information to provide a sound business model. * Data-mine the HP Contracts, Orders, and Call Center databases to understand business. * Examine selling relationships with the Hardware product line. June 1998- August 1998 Systems Management Specialist for a Prototype Server Evaluation Program Hewlett Packard. Santa Clara, California. * Determined precise system specifications to meet actual customer requirements. * Ensured that all parts were available for early prototype production. * Interacted with HP internal and external suppliers and handled all inventory purchases. * Constructed a complete part to prototype tracking database for the management team. February 1998- May 1998 Business Analyst and Technical Writer AM Partners, Inc. Honolulu, Hawaii. * Developed a lead tracking system database to qualify business lead quality. * Performed technical writing for a multi milllion dollar federal planning project. * Converted 14 planning manuals to Adobe Acrobat PDF to facilitate use by clients. * Created advertising material and a company user guide for Adobe Acrobat. June 1997- December 1997 Project Administrator Kaiser Permanente. Honolulu, Hawaii. * Analyzed all financial and database-sorted data to provide accurate project summaries. * Designed and maintained a database to track the work schedules of 12 programmers. * Implemented a database to monitor all costs associated with a $12 million project. * Extrapolated project financial forecasts for subsequent months with precision. January 1997-June 1997 Business Analyst for the International Business Division Bank of Hawaii. Honolulu, Hawaii. * Prepared and processed funds transfers for International Division customers. * Constructed a customer profile database to increase the quality of customer service. * Submitted a database for Bankoh "Big Idea" program to capture client demographics. May 1995- January 1997 Marketing Specialist and Business Systems Analyst M&E Pacific, Inc. Honolulu, Hawaii. * Wrote technical proposals, produced advertising, and handled direct marketing. * Assisted senior management with market research and business development. * Designed MS-Access databases to track proposals, projects, and direct marketing efforts. February 1994-March 1995 Marketing and Business Systems Analyst GE Capital - Transport International Pool. Devon, Pennsylvania. * Analyzed customer demographics and designed direct marketing campaigns. * Created MS-Access databases to obtain/manipulate/maintain company information. * Utilized software products to improve/promote business operating efficiency. August 1992- January 1993 Intern of Export Administration and Trade Development Teledyne, Inc. Arlington, Virginia. * Researched and identified international business opportunities. * Instrumental in the staffing and approval of 268 licenses worth $124 million. * Administered defense export and technology transfer applications. June 1990- November 1991 General Manager of a Chain of Car Stereo Operations Boulevard Car Stereo and Alarm. Philadelphia, Pennsylvania. * Managed 10 employees, purchased inventory, and generated financial statements. * Increased customer sales by 15% and expanded profit margin by 10%. * Evaluated and implemented new product lines to increase the company's market niche. November 1989- June 1990 Bank Manager Club Med. Punta Cana, Dominican Republic, Martinique, and Sand Piper, Florida. * Controlled revenue earned at each resort and supervised bank tellers. * Conducted foreign exchange and ensured customer settlement of accounts. * Tested a new computer accounting system that managed all of the resort's operations. August 1988- October 1989 Teaching Associate Institute for International Studies and Training. Fujinomiya-shi, Japan. * Taught English language classes to Japanese business executives. * Produced training video presentations for Japanese companies. EDUCATION: May 1993 Master of International Management (MIM) American Graduate School of International Management. Thunderbird Campus. Glendale, Arizona. Areas of Study: * Marketing Analysis and New Product Development * International Business Policy and Decision Making * International Financial Statement Analysis * Competitive Intelligence May 1988 Bachelor of Science in Business Administration (BSBA) in International Business American University-Kogod College of Business. Washington, D.C. * University of Copenhagen, Denmark International Study Abroad Program (1985). Areas of Study: * International Finance and Marketing * Financial Decision-Making * Investment Analysis INTERESTS: Tennis; Swimming; Fishing; Bicycle Riding; Scuba Diving; Reading; Cultural Studies.