Paolo Restaino, the author of this web-site, was born in Milan, Italy, and is keeping a deep look over the golden age of his country.

Looking back to the past and searching for vintage material, he has now found the most suitable solution to share his own love with many people : the vintage advertising, which follows our life from childhood and nowadays reminded.

Thanks to this new reference for the Italian advertising, is now available the only images collection which lets you have a look to the Italian advertising experience and evolution.

The advertising is just a precious representative of the time: a picture of the national growing process of,let me say, the most creative country in the world. The aim of this web-site is gathering the advertising addicts, having material to look at and laughing about.

Thank you very much for your visiting.

Many thanks to whom made this idea come true:

• Secondo Bergami, inventor, for his DNA given.
• Luigi Bergami, vintage comics collector.
• Giovanni Rolla, USA vintage comics collector.
• Fabrizio Ferrari, Radio Capital's deejay, for his testimonial.
• Roberto Basso, collector and advertising communications expert.
• Mom Luisa & Dad Franco, for their everlasting patience.
• Yahoo! Italia for pointing out this site as the best italian site of the month.
• Internet Magazine review on its issue n°1 January 1999 on page 90.
• Q Sito for pointing out this site as the best italian site of the week.
• Corriere della Sera for pointing out this site on their magazine "Il curioso del Web"
• All italian brands for the quality of all creations made along the italian advertising history.