To be a disciple of Jesus, we must confess Him before man. We shouldn't be afraid to tell people we are born again. Some people find it hard to understand what verses 34 - 36 mean. I believe Jesus was saying,"Look, when you decide to go all the way and follow me, don't expect everyone to agree with you. Even the members of your own household may not agree or understand the stand that you are taking. Even if they don't agree, you must choose me over them."
Even if our families are not pleased with us, we must follow Jesus. When we do His will, He will work everything out for our good. Jesus never said that serving Him would be easy. There may be a lot of difficult choices to make, but make no mistake about it, following Jesus and choosing to go all the way with Him is the best choice that you could ever make.