In short, what most people think off when mentioning E-Commerce is "selling and buying on the Internet". While that is for the major part true, this is only a limited perception. Online stores are actually a small part of it. Companies also provide sales information, technical data, and customer support.

So, you could say that "E-Commerce are all those online activities that facilitate the exchange of goods and services between businesses and individuals, and business to business, for financial and monetary gain".

However, online sales is indeed where most of the companies hope to prosper from. Indeed, in the year 2001, e-commerce exploded from its level in 1999 of 450 million dollars to over 6.5 billion. That is over a ten fold growth in less than 1000 days! No small wonder everyone is keenly interested in getting a share of this pie.

Marketing is the process of Planning and Executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Internet Marketing is a Superset of traditional Forms of Marketing. It is a tool used to Pave the Road for the Success of any E-commerce Business,  providing a very simple yet highly effective means of communication with mass consumers.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value - Phillip Kotler