VLDB and Data Mining
“Companies that have embarked on mining their very large database (VLDB) for such applications as trending, buying-pattern analysis, or stock replenishment tend to be closed-mouthed about their efforts because of their strategic value.”
Vast amount of information analyzed and reviewed
CVS drugstore chain - reminders of refills
Walmart - analyze customer buying patterns down to the brand level to provide store item assortments that match demographics of the customers