|
Welcome to my home
in Paris, Left Bank. You
are guest number This image provided by TF1's live cam. |
Designing efficient banners is a key issue in advertising a web site and attracting new users. Just see by yourself...
|
Welcome to my home
in Paris, Left Bank. You
are guest number This image provided by TF1's live cam. |
| Member of the Internet Link Exchange | Free Home Pages at GeoCities |
| File size: no more than
7,192 bytes; no more than 256 colours. Average exposure to click-thru ratio: ± 33:1. |
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| File size: 2,875 bytes (right half of the
banner), for 14 colours. Optimized GIF Format With Solid Netscape Safe Colors, as provided by the GIF Wizard: Colors selected from a 6x6x6 palette. |
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| File size: 6,615 bytes, for 8 colours. Optimized GIF Format With Solid Netscape Safe Colors, as provided by the GIF Wizard: Colors selected from a 6x6x6 palette Exposure to click-thru ratio: ± 75:1. |
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| File size: 2,313 bytes, for 8 colours. Optimized GIF Format With Solid Netscape Safe Colors, as provided by the GIF Wizard: Colors selected from a 6x6x6 palette Exposure to click-thru ratio: ± 100:1. |
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| File size: 1,959 bytes, for 8 colours. Optimized GIF Format With Solid Netscape Safe Colors, as provided by the GIF Wizard: Colors selected from a 6x6x6 palette Exposure to click-thru ratio: ± 24:1 (used to be around 12:1). |
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| File size: 3,827 bytes, for 62
colours. Clean GIF Format, as provided by the GIF Wizard: Unused Colors Removed, No Duplicates, Local Palettes Merged Exposure to click-thru ratio: ± 9:1 (not significant). |
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| File size: 4,454 bytes, for 62 colours. Exposure to click-thru ratio: ± 20:1. |
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| File size: 4,188 bytes. Exposure to click-thru ratio: not implemented. |
Banner was not accepted, because: "The banner you sent in could be a little confusing to the viewer. The reason for not accepting banners that simply say "click here" or similar statements is to protect the owner of the site in which the banner is being advertised from losing viewers with banners that are misleading and could be interpreted to be part of the page and not an advertisement for another site. Banners should be designed to give the viewer an adequate representation of the site in which it's an advertisement for."
Actually, after receiving these comments, I decided not only to change my banner (which I had to), but also to make the banners I would receive from others an integral part of my home page.
If you want to find out more about successful banner design, get some nice ideas and benefit from others' experience, there is only one place to go: the White Palm Banner Exchange. It shows successful banners of Internet Link Exchange (ILE) members who have current banners with at least 1000 displays, as well as their exposure to click-through ratio.
