Fred Smith & Co

This fine facade, repleat with relief lettering above a shop and coaching entrance was built in the early twentieth century. It was still trading as a garden supplies shop into the early eighties. A period photograph shows the Suffolk Seed Stores Ltd (below): the coaching entrance has been closed in to create a trading area, subsequently opened up for parking at the rear. [See Woodbridge for more Suffolk Seed Stores lettering.] It has since (intermittently) been used as offices and has in 2008 been joined by an in-fill building to the left. A fortunate survivor of the extensive demolitions in this part of the town (Greyfriars and Civic Drive are nearby), it was one of several livery stables in the town including The Old West End Posting Establishment.
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Short of demolition, there is very little that could be done to remove, disguise or otherwise this fine proclamation of a tradesman setting out his stall:
'THE
CENTRAL
LIVERY & BAIT STABLES
FRED SMITH & CO'

A sunny day provides a striking reflection of the Livery and Bait Stables in the smoked glass of the Willis building opposite. This Norman Foster designed landmark contains a swimming pool, roof garden and is itself now a listed building. Formerly 'Willis-Faber and 'Willis-Coroon'

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Copyright throughout this site belongs to Borin Van Loon, 2003.


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