New Product Development ...

In this subject we've learned how to conduct the launch of a new product as well as the general issues around this process. The content of the lectures was in chronological order:

  1. The challenge of NPD - Factors of success or failure
  2. The process of NPD - Development, structures and teams
  3. Ideas, their generation and screening
  4. Market Research
  5. Concept Generation, preparation, testing
  6. Justifying decisions - Financial analysis
  7. Developing the mix
  8. Implementing & Launch
The task of the Assignment was : Implementation of the New Product Development Process in a company of my choice. Assuming that this company has a poor history of New Product Development, the board of this company has to be convinced about the necessity of this process at first,.

I chose Kellogg's as my company where I have to implement the New Product Development process by leading a team and developing (at least) one product successfully.
For this assignment I have assumed that Kellogg's has a poor history of New Product Development. That is obviously false. In addition I have invented the products on my own.

I paid not so much attention to the format of the assignment while transferring it into HTML. The course was assessed 100% by the following Assignment


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