This subject was about all issues of Marketing Communications:

E.g.:

1. The Marketing Mix and communications process
2. The development of communications strategy and campaigns
3. The use of communications campaigns
4. The use of the communication tools (e.g. Advertising, Sales Promotion, Public Relations, etc.)

The task of the assignment was :
Development of a marketing communications plan for a product/brand/organisation of your choice. Rationales for communication tools used should be provided as well as their timing and costs.
Moreover a brief summary of the market (where the product/brand/company is competing) and clear definitions of the target audience and the positioning were asked.
For this assignment I chose Kellogg's Coco Pops, because I think that Kellogg's has an interesting marketing and spent very strong emphasis on advertising its products.

I paid not so much attention to the format of the assignment while transferring it into HTML.

The course was assessed 100% by the following Assignment