Idea creating contest '97

 

Make your ideas become part of Kellogg's future business

 

 

Application Form file in date:

 

Surname:

First Name:

Personal ID Number:

 

Department:

Direct inward dialing :

 

 

 

 

Please note the following before start inventing:

 

· As a world-market leader in breakfast cereals, we want to strengthen our position

with new products mainly for this sector. That should not imply that they can ONLY

be used for breakfast. (e.g. Many customers use our products as a snack, too)

· Our philosophy of high quality and healthy products must be maintained.

 · The product ideas will be checked against the following criteria:

Þ creativity, but the product must also be realistic

Þ scale of satisfying customers needs

Þ the feasibility of the product

 · Your issue will be answered in any case.

 · The winner gets a premium of £ 50 when the product he suggests will move in

the narrower choice of our researches.

· A premium of £ 500 will be paid, when will be launched in the market.

· The product invented and all rights on it will pass into the company's possession

 

 

 

 

Date Signature

 

Name: Personal ID Number:

 

 

 

 

Here you can describe your new product. Please make your suggestion in a concise way by making data about following issues:

 

· the use of the product

 

 

· the benefit for the customer you consider as important

 

 

 

· the reason why you come up with this special product

 

 

 

 

· a possible name for your product

 

 

 

 

Date Signature

 

 

 

 

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