Idea creating contest '97
Make your ideas become part of Kellogg's future business
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Questionnaire |
Product:
Hearty Cereals
Age: Gender: Postal code:
Occupation:
Number of family members: Children:
1. What kind of thought do you have about the product ?
·
very negative 0 1 2 3 4 5 6 7 8 9 10 very positive
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Why do you think so ?
|
|
not interested |
little interested |
don't know |
quite interested |
very interested |
|
Why do you think so ?
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3. To what extent could you like hearty cereals ?
·
never could like them 0 1 2 3 4 5 6 7 8 9 10 love them|
Why don't you like them ?
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4. Would you buy Hearty cereals for the same price as e.g. Nutri Grain ?
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What appropriate price do you suggest ?
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5.Can you imagine to eat hearty cereals instead of bread with a hearty layer?
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probably sure |
sure |
Don't know |
not |
Definetly not |
6. What are the main advantages of hearty cereals ?
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Advantages ?
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Disadvantages ?
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7. Which tastes to spice your cereals would you prefer ?
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Mexican salsa |
Italian Inferno |
nature |
Indian curry |
Chinese sweet sour |
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Your suggestion ? |
8. When you take three of your friends or relatives in mind - How many would like
|
one |
two |
all |
none |
9. Would your children eat hearty cereals ?
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probably sure |
sure |
Don't know |
not |
Definetly not |
|
Why not ? |
10. How often do you take a Breakfast per week ?
|
none |
1-2 |
3-5 |
6-7 |
...times a week |
11. Would you take hearty cereals as a snack during the day, too
|
yes |
no |
How often(if yes) |
Thank you very much for your help ! 