Idea creating contest '97
Make your ideas become part of Kellogg's future business
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Questionnaire |
Product:
Hearty Cereals
Age: Gender: Postal code:
1. What kind of thought do you have about the product ?
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very negative 0 1 2 3 4 5 6 7 8 9 10 very positive|
Why do you think so ?
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not interested |
little interested |
don't know |
quite interested |
very interested |
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Why arent you ?
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never could like them 0 1 2 3 4 5 6 7 8 9 10 love them|
Why don't you like them ?
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4. Would you buy Hearty cereals for the same price as e.g. Nutri Grain ?
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Why don't you?
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5. Can you imagine to eat hearty cereals instead of Bread with a hearty layer ?
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sure not |
probably not |
perhaps |
probably not |
sure yes |
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Why don't you?
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6. What are the main...
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Advantages |
Disadvantages |
... of Hearty Cereals?
7. Which tastes to spice your cereals would you prefer ?
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Taste |
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mexican salsa |
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italian inferno |
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indian curry |
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nature |
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chinese sweet/sour |
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none |
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others |
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8. When you take three of your friends or relatives in mind - How many would like hearty cereals ?
9. Would your children eat hearty cereals ?
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sure not |
probably not |
perhaps |
probably not |
Sure yes |
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Why don't they?
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10. How often do you have a Breakfast per week ?
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none |
1-2 times |
3-5times |
6-7 times |
... a week.
11. Would you take hearty cereals as a snack during the day, too
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Yes |
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No |
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How often |
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Thank you very much for your help !
