Close-up of dustmite amongst mattress fibers, slow zoom as narrator speaks, tense music.
narrator: DUSTMITES. You can't see them with the naked eye, but every night, millions of Americans get cozy in beds SATURATED with them. They feed on the microscopic flakes of dead skin that each of us shed. That is, those of us who don't use Mattress-Cide, the revolutionary new product that eliminates dustmites for months at a time! Big red X overlaid on dustmite with loud metallic clamping noise. Vertical split-screen, white background. Two beds, one on each side of dividing line. Bed on left (labeled "before") splotched with pulsating red glow. Bed on right (labeled "after") is normal.
narrator: Special technology allows us to view the effects of Mattress-Cide in action! The bed on the left is as mite-infested as yours probably is right now. The bed on the right is the very same bed after being treated with the incredible Mattress-Cide. Mite-free! Bedroom. Beautiful woman in bedclothes reclines on bed, propped up by pillows, stroking covers.
woman (seductively): Thank you, Mattress-Cide! (Smiles invitingly) both sizes of product displayed on "laboratory desk" with 1-800 number at bottom of screen.
narrator: Scientifically proven! So extraordinary, it's only available through this special TV offer! Order your Mattress-Cide today! Blue background. Product shown in top left quadrant. Prices ($12.95 for 12 ounces, $19.95 for 24 ounces) shown in yellow in top right quadrant. Bottom half of screen shows 1-800 number in yellow with blinking "LIMITED TIME OFFER" below it.
narrator: Remember, this is a limited time offer. Don't let dustmites get under your skin!