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This next idea, Iam Goingtokillyou was proposed mainly because the character did have a rather scary look about him and perhaps it was time for McDonald's to develop a more "edgy" image. Also this was largely influenced by the statistic that McDonald's sales in low income neighbourhood's were way down and this might help them relate to Micky Dee's more. Then they realised that poor people have no money to spend on junk food anyways. |
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