"Communication in a particular medium is much like a culture within its own conventions and codes."

Gary Heba

Multiple Authors

"There is no single author in a multimedia publication" (Heba 4). The study of multimedia communication is a multidisciplinary endeavor. Those who study about the practice of multimedia communication embody professionals from various disciplines, such as cognition, visual literacy, technical communication, computer technology, communication studies, publishing, and graphic arts. A multidisciplinary focus brings a rich melange of perspectives and insights to multimedia theory. However, team work requires negotiation and compromise. "Learning how to integrate various media into a coherent electronic document can be just as complex a matter as negotiating a peace treaty among warring nations" (Heba 4).