Lab 13 April 9, 2003

1. Lab 14 information. You will write an advertisement for a New Balance 716, a running shoe. You are to have 90-100 words of copy, 10 headlines and a memo to me providing a rationale about how and why you did the ad the way you did it. This assignment is due at the start of the class on April 16. 2. Set up study session for final exam. I would suggest April 15, the Tuesday before the final exam. Who wants to take charge of this? Dalisse? 3. Mechanics and style issues for exam: ages, addresses and the appropriate use of directions (e.g., N.W.), diction (e.g., their/there/they're), percents; quotes, titles, simple and complex series, compound and complex sentences, times, restrictive/nonrestrictive phrases and clauses, and state abbreviations (e.g., Ga., Ky., Fla., La., N.Y.). Also, don't forget compound modifiers. 4. You still have a week to try to get your science-health-environment article published: Contact The Alligator or The Standard ASAP. 5. Lab 13 preliminaries: (1) Your ad should not simply be a recitation of the restaurant's meno; (2) focus on the graduation theme; (3) your restaurant should be a family-oriented business -- Hooters is out; (4) include vital information at the bottom, like price range, phone number, address, payment method, parking information (if relevant), Web site, etc. ...; (5) you must have 90-100 words and one headline; (8) ask yourself what is the Unique Selling Proposition? 6. Lab 13: Advertisement for a restaurant. 7. Again, on April 16, you will write an ad for the New Balance shoe. Make Sure you vist the NB Web site (http://www.newbalance.com/) and get your headlines, ad and memo ready by the time we start class next week. We will proofread and judge the ads. We will also give out a class MVP award. 8. Tip: Write catchy, but not corny headlines. Keep it simple, interesting. Use humor, if you can. 9. I will return Lab 12 Wednesday night. These were generally pretty good. 10. I will be teaching a literary journalism class next fall and a sports journalism class next spring. I hope you will consider taking both. The literary journalism class will feature what is sometimes called New Journalism or literary nonfiction. It is journalism practiced with a literary twist. The emphasis will be on reporting in-depth and telling stories in an engaging, more literary fashion than is usually the case in newswriting. I tentatively have the class reading books by Susan Orlean, Tracy Kidder, David Simon and Jon Krakauer. We will also read such folks as Gay Talese, Tom Wolfe, Gary Smith, Hunter Thompson, Michael Herr, Norman Mailer, Ernie Pyle, John McPhee -- to name only a few. We also have several reference books to work with, including Jon Franklin's WRITING FOR STORY and Donald M. Murray's THE CRAFT OF REVISION. The course number if JOU 4031 5055X -- Specialized Journalism. It meets Tuesdays 4-6. It should be fun. Hope you will consider taking it. 11. Because some of you need all the extra credit you can get, we are going to have a current events-AP style quiz this week. It will be worth 5 extra-credit points on Lab 13. 12. Have a good week and good luck on all of your end-of-semester work.

MMC 2100 Writing for Mass Communication University of Florida College of Journalism and Communications Weimer Hall, Gainesville, FL 32611 Percy23@aol.com ©David W. Bulla 2003 http://www.geocities.com/d_bulla/mmc2100/labs.html Home