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Where this Idea Came From
My looking at the triple bottom line (TBL) came from a discussion with Prof John Dalrymple, regarding my MBA leadership thesis. Also, my listing in The International Who's Who of Quality in 1993 resulted from a number of articles, such as Using TQM to Reduce Environmental Pollution.

Enrollment in PhD Program
Prof Dalrymple considered my interest over several months and invited me to enroll in a PhD research program.

Positioning Theory
From a discussion with Dr Ian Ling, of the Education Faculty of Melbourne University, it appeared to me that his recent PhD thesis would be an interesting foundation for my research.

Thesis Submitted May 2003
Using Positioning Theory to understand how senior managers deal with sustainability issues.


Centre for Management Quality Research
a part of
RMIT Business - School of Management
Royal Melbourne Institute of Technology
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