Market analysis is the most important part of the feasibility study since the rest of the activities are done according to the results obtained from market analysis. The results of market analysis can be summarised as follows:
* In Ankara, there are a wide variety of hotels including very luxurious 5 star hotels and also cheap and unqualified ones. According to the market research it is observed that our market target, who are the graduates of METU, are staying in luxurious hotels like Hilton, Sheraton and Bilkent Hotel when they visit Ankara. So the competitors will be these luxurious but expensive hotels. The target market is segmented to only the graduates and their families. This restriction has both advantages and disadvantages. While the disadvantage is reducing available market size, the advantage of this restriction is the quality and income level of customers.
* In determination of the expected demand the market research results obtained from the conducted survey with graduates and data form Alumni Centre are used. According to these information expected demand and number of guestrooms in the hotel are determined.
The calculation of expected demand is as follows:
* First the number of graduates from METU are obtained from Alumni Centre (N).
* A survey with X graduates is done. From the survey how many times a graduate visits Ankara (A), and in what percent of their visits they accommodate in a hotel is found. (B).
* The average values of A and B is obtained for the X graduates conducted.
* Daily expected  demand (D) is found as follows:
               D = A * B * N / 365
* Daily expected demand obtained is used in finding the number of rooms needed to accommodate these people. In determining the number of rooms, area restrictions are also taken into account.

* According to the results obtained from the survey (which will be explained in detail later) the qualifications of the hotel like facilities, activities and in-room specifications that will be involved are obtained. These results are used in determining the investment and operational costs of the hotel and so give an insight about the price of the hotel.
For determining the price also a market research is done to learn the prices of hotels which are considered to be the competitors in the future.
The results of the financial analysis (that will be explained later) done and the competitors’ prices are evaluated and price policy of the hotels is determined.
* The determination of the number of the rooms in different kinds (1-person, 2-person, suite 9 is necessary for the price policy, hotel design and cost determination. In order to find the number of each kind of rooms, whether the graduates accommodate as groups or singles is asked in the survey and a percentage is obtained.
* Since the market targets are the graduates, the marketing strategy is formed for informing them on the existence of the new hotel and attracting them. The best tool in informing them is their e-mails, which are available in Alumni Centre. The aim in doing this, hotel is “ supplying best quality service that will serve to the needs of graduates with minimum prices ”. As a marketing strategy, it is important to tell this approach to the people and remind them that the profit gained from this hotel will return to METU. Knowing this, if a qualified service with competitive prices is served to graduates they are expected to prefer Alumni Hotel rather than the others.
* The advertisement of hotel will be done via e-mails to the graduates. The pictures and the qualifications of hotel with its price will be sent with the mails. Also a web page, which includes video-film of the hotel that will show all parts of the hotel, will be prepared and put on the web. Catalogues of the hotel that will be formed and distributed in METU Congress Centre and Alumni Centre will be another tool of advertisement. These marketing activities will serve negligible costs.
* The most crucial tool applied in doing marketing analysis and search was the survey applied. The survey(can be seen by clicking here:link to the survey)  is inserted to the the group web page.
In evaluating the survey most demanded facilities business and in-room activities listed are selected and applied in the hotel.