The Precise Mousing Surface

The 3M Company, Consumer Stationery Division, St. Paul, Minnesota, hired a team to develop an interactive program to promote a new product. The sales force primarily uses the program to present information to complement the sales presentation used to sell a new product to retailers. It includes product information and illustrations, along with a working price worksheet for profit/cost information. The program was designed to be installed on each laptop's hard drive and also downloaded over the 3M network.