Multimedia Developers

A productive, creative multimedia development team is essential. Creativity spawns compelling and engaging projects. It sets apart run-of-the-mill products from those that absolutely captivate the audience. There is much room for "creative risk-taking" in the multimedia arena. "The rules for what works and what does not work are still being empirically discovered." Creativity is very difficult to learn, if not impossible; however, like "classical artists who work in paint, marble, or bronze, the better you know your medium, the better able you are to express your creativity" (Vaughan 28).