High performance windows offer a win-win situation:

Those who make or sell better windows gain from offering a value added product with greater profits.

Homeowners and buyers who invest in better windows will save money for the life of the home; these dollar savings will more than offset the added cost of the high performance window.

In addition, the homeowner will experience greater comfort and environment suffers less because of reduced demand for electric power due to the reduced energy use in the home.