Study Guide for Final Exam

News writing Blind summary lead Soft leads Nut graph News peg Media terms See handout Inverted pyramid Convergence News values F-E-A-T Demographics Sidebar Dateline 24/7 news cycle Reporting Interviewing G-O-A-L method Attribution Using quotes, quote form and paraphrasing Using the Web for background info Types of writing News Features Writing a science news-feature Writing for the Web Personality profiles Writing a review Memos Public relations News releases Media kits Advertising USP Paid circulation/controlled circulation Niche advertising Media law and history First Amendment, free expression history Key cases (e.g., Times v. Sullivan) Media ethics (Chiquita Brands, Rick Bragg, Mike Barnicle) “Poison” Ivy and Edward Bernays; Walter Lippmann NYT, Jayson Blair, Howell Raines Multicultural sensitivity Mechanics AP Style Comma usage Plurals Possessives Compound sentences Complex sentences Compound-complex sentences Grammar and punctuation Parallelism Compound modifiers Every day, everyday Which/that Who/that Essential v. Nonessential Introductory adverbial phrases/clauses Titles of newspapers, magazines, TV shows, films Academic degrees Web terminology (Web site, Internet, e-mail) Jargon Times, dates Dimensions Addresses Highways Directions Ages State abbreviations Military, police titles President, president

MMC 2100 Writing for Mass Communication University of Florida College of Journalism and Communications Weimer Hall, Gainesville, FL 32611 Percy23@aol.com ©David W. Bulla 2003 http://www.geocities.com/d_bulla/mmc2100/labs.html Home