Advanced Communication and Leadership Program

Toastmasters International provides every club with 14 additional manuals to improve their speaking skills. Each of the advanced manuals assumes that the speaker already knows the basics of speech - organization, voice, gestures, etc. - but not necessarily that the skills are fully developed. Refer to the basic manual if there is a need for refreshing on some of the principles of speech.

These advanced manuals are designed around four principles:

1) The projects increase in difficulty within each manual, beginning with an overview of the subject and then becoming more specialized as you progress.

2) Each project incorporates what you have learned from the preceding ones, and it assumes you will use these techniques whether or not they are specifically referred to.

3) The projects supply more information than you need to complete each particular assignment. This will give you idea-starters for future talks.

4) It is the speech preparation and delivery that teach you, not just reading the project in the manual.

 

Public Relations    
Speech title Public Relations Objectives Duration
     
The Public Relations Speech Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience. 5-7 minutes
     
Resources for Goodwill Research the operation and benefits of an organization or company. Prepare a talk designed to build goodwill toward it by presenting factual information. Analyze the common interests of your audience and focus your presentation on those interests. Effectively use at least one visual aid to enhance the audiences understanding. 8-10 minutes
     
The Persuasive Approach Direct a persuasive appeal to the audiences self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques. 8-10 minutes
     
Speaking Under Fire Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue. Conduct a question-and-answer period on the speech subject. 6-8 minutes for speech,

8-10 minutes for question period

     
The Media Speech Write a speech script on behalf of a social cause. Using the script, present the speech to persuade a general television audience. 8-10 minutes, plus 30 seconds

 

 

The Professional

Salesperson

   
Speech title The Professional Salesperson Objectives Duration
     
The Winning Attitude Understand the importance of a selling attitude that puts customers interests ahead of your own. Learn to translate product features into "people" benefits. Utilize the five-step structural sequence for building a sales presentation. Prepare and deliver a sales presentation that focuses on meeting audience needs. 8-10 minutes
     
Closing the Sale Understand the importance of closing in successful selling. Master several closing techniques applicable to various products and sales situations. Prepare and deliver a sales presentation incorporating one or more closing techniques. Effectively handle audience questions and/or objections. 10-12 minutes
     
Training the Sales Force Understand the role of a sales trainer in helping salespeople to function successfully. Select a specific aspect of selling and prepare an educational and/or motivational presentation. Present an interesting, interactive sales training speech and conduct a role play to enable the audience to practice sales techniques. Speech time: 6-8 minutes

Role Play: 8-10 minutes

Final Discussion: 2-5 minutes

     
The Sales Meeting Learn to coordinate an effective sales meeting. Apply sales meeting techniques to the challenge of building membership in your Toastmasters club. Plan and conduct a kickoff meeting for a Toastmasters membership campaign. 15-20 minutes
     
The Team Sales Presentation Understand the nature and process of a team sales presentation. Develop a concept and plan for sales presentation involving three or more speakers, including yourself. Assemble a team of speakers who can work together effectively. Coordinate planning, preparation, and delivery of a team sales

presentation.

15-20 minutes
Special Occasion

Speeches

   
Speech title Special Occasion Speech Objectives Duration
     
Mastering the Toast Recognize the characteristics of a toast. Present a toast honoring an occasion or person. 2-3 minutes
     
Speaking in Praise Prepare a speech praising or honoring someone, either living or dead. Address five areas concerning the individual and his/her accomplishments.

Include anecdotes illustrating points within the speech.

5-7 minutes
     
The Roast Poke fun at a particular individual in a good-natured way. Adapt and personalize humorous material from other sources. Deliver jokes and humorous stories effectively. 3-5 minutes
     
Presenting an Award Present an award with dignity and grace. Acknowledge the contributions of the recipient. 3-4 minutes
     
Accepting an Award Accept an award with dignity, grace and sincerity. Acknowledge the presenting organization. 5-7 minutes
The Entertaining

Speaker

   
Speech title The Entertaining Speaker Objectives Duration
     
The Entertaining Speech Entertain the audience through use of humor and/or drama drawn from your personal experience. Organize an entertaining speech for maximum audience impact. 5-7 minutes
     
Resources for Entertainment Draw humorous and/or dramatic material from sources other than your own personal experience. Adapt your material to suit your topic, your own personality and the audience. Use entertaining material as means of conveying a serious message. 8-10 minutes
     
Make Them Laugh Prepare a humorous speech drawn from your own experience. Strengthen the speech by adapting and personalizing humorous material from outside sources. Deliver the speech in a way that makes the humor effective. 8-10 minutes
     
A Dramatic Talk Develop an entertaining dramatic talk about an experience or incident, or give a dramatic reading. Include vivid imagery, characters and dialogue.

Deliver the talk in an interpretative manner.

10-12 minutes
     
Speaking After Dinner Prepare an entertaining after-dinner talk on a specific theme. Deliver the talk extemporaneously, using the skills developed in the preceding entertainment projects. 13-15 minutes
Speaking to Inform    
Speech title Speaking to Inform Objectives Duration
     
The Speech to Inform Select new and useful information for presentation to the audience. Organize the information for easy understandability and retention. Present the information in a way that will help motivate the audience to learn. 5-7 minutes
     
Resources for Informing Analyze the knowledge level of your audience regarding your chosen subject. Focus your presentation at the audiences level of knowledge. Build a supporting case for each major point through use of explanation, examples, and information gathered research. Effectively use at least one visual aid to enhance the audiences understanding. 8-10 minutes
     
The Demonstration Talk Prepare a demonstration speech to clearly explain a process, product, or activity. Conduct the demonstration as part of a speech delivered without

notes.

10-12 minutes
     
A Fact-Finding Report Prepare a report on a situation, event, or problem of interest to the audience. Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it. 10-12 minutes
     
The Abstract Concept Research and organize the thought of experts on an abstract concept, theory, historical force, or social/political issue. Present the ideas in a clear and interesting manner. 10-12 minutes
The Discussion

Leader

   
Speech title The Discussion Leader Objectives Duration
     
The Seminar Solution Present an introductory short talk or brief lecture describing a theory, model, or information about a topic that will be discussed by a group following the presentation. Organize the information so that it is easy to understand and can be remembered. Orient the group to think about the specific goal of the discussion that follows. Use a buzz session discussion technique to promote group participation in deriving information leading to solution to the problem. 20-30 minutes
     
The Round Robin Establish the meaning of a question with a discussion group. Using a problem solving pattern, lead the participants in a brainstorming session. Screen the possible solutions and lead the group in deciding what action to take. 20-30 minutes
     
Pilot A Panel Select a problem for panel discussion. Select not less than three members in advance to speak on the panel. Define the common goals and the purpose of the panel. Acting as moderator, monitor the panel discussion to inform the audience. 30-40 minutes
     
Make It Make Believe (Role Play) Understand what role-playing is and how to use it effectively in group communication. Select a problem involving human relations in which you may use the role-playing method to illustrate and explore the problem. Create a plot and characters relevant to the discussion problem and select a cast from among the group members. Direct the role-play enactment, relate it to the discussion problem, and lead the group in arriving at a solution. 20-30 minutes
     
The Workshop Leader Building group unity, guide the workshop participants in an investigative discussion of the problem. Follow a problem solving pattern to arrive at a solution. Bring the group to an agreement before the discussion ends. 30-40 minutes
Specialty Speeches    
Speech title Specialty Speeches Objectives Duration
     
Speak Off The Cuff Develop an awareness of situations in which you might be called upon to deliver an impromptu speech. Understand how to prepare for impromptu speaking. Develop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, future situation or before and after. 5-7 minutes
     
Uplift The Spirit Identify and understand the basic differences and similarities between inspirational speeches and other kind of speeches. Learn how to evaluate audience feeling and establish emotional rapport. Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views. 8-10 minutes
     
Sell A Product Understand the relationship of sales technique to persuasion. Skillfully use the four steps in a sales presentation: attention, interest, desire, action. Identify and promote a unique selling proposition in a sales presentation. Be able to handle objections and close a prospective buyer. 10-12 minutes
     
Read Out Loud Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech. Learn the preparation or planning techniques of effective interpretation. Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication. 12-15 minutes
     
Introduce The Speaker Focus on the special occasion talk from the standpoint of the introducer (function chairman, toastmaster, master of ceremonies). Become knowledgeable and skilled in the functions associated with the master of ceremonies. Handle the introduction of other speaker at a club meeting. Duration of a club meeting
Speeches By

Management

   
Speech title Speeches By Management Objectives Duration
     
The Briefing Apply the key steps in the preparation of a briefing and the organization of material. Give a briefing according to a specific objective so the audience will have an understanding of the information. Effectively handle a question-and-answer session following the briefing. 8-10 minutes for

speech

5 minutes for

question period

     
The Technical Speech Convert a technical paper or technical material and information into a technical speech. Organize a technical speech according to the inverted-pyramid approach. Write a technical speech as "spoken language," not as an article. Give the speech by effectively reading out loud. 8-10 minutes
     
Manage and Motivate Understand the concept and nature of motivational method in management. Apply a four step motivational method with the objectives to persuade and inspire. Deliver a motivational speech to persuade an audience to agree with your management proposal. 10-12 minutes
     
The Status Report Organize and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals.

Construct the report according to a four step pattern. Give an effective presentation of the report.

12-15 minutes
     
Confrontation: The Adversary Relationship Understand the definition and nature of the adversary relationship. Prepare for an adversary confrontation on a controversial management issue. Employing appropriate preparation methods, strategy, and techniques, for communicating with an adversary group as the representative of your company or corporation. 5 minutes for speech

10 minutes for question period

The Professional

Speaker

   
Speech title The Professional Speaker Objectives Duration
     
The Keynote Address Identify the basic differences between keynotes speeches and other kinds of speeches. Learn how to evaluate audience feeling and establish emotional rapport. Learn and use the professional techniques necessary for a successful keynote presentation. Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own. 15-20 minutes
     
Speaking to Entertain Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized. Deliver the speech in a way that makes the humor effective. Establish personal rapport with your audience for maximum impact. 15-20 minutes
     
The Sales Training Speech Tell a sales audience how to sell a product by using a planned presentation. Inform a sales training audience about the human experience of the buyer-seller relationship. Use entertaining stories and dynamic examples of sales situations. Inspire salespeople to want succeed in selling. 15-20 minutes
     
The Professional Seminar Plan and present a seminar with specific learning objectives. Relate to the audience by using a seminar presentation style. Use seminar presentation techniques to promote group participation, learning and personal growth. 20-40 minutes
     
The Motivational Speech Understand the concept and nature of motivational speaking. Apply a four-step motivational method with the purpose of persuading and inspiring. Deliver a motivational speech to persuade an audience to emotionally commit to an action. 15-20 minutes
Technical

Presentations

   
Speech title Technical Presentation Objectives Duration
     
The Technical Briefing Using a systematic approach, organize technical material into a concise presentation. Tailor the presentation to the audiences needs, interests and knowledge levels. 8-10 minutes
     
The Proposal To prepare a technical presentation advocating a product, service, idea or course of action. To present your viewpoint logically and convincingly, using

an inverted-pyramid approach. To effectively use a flip chart to illustrate your message. To effectively handle a question-and-answer period.

8-10 minutes
     
The Non-technical Audience Understand the principles of communicating complex information to non-technical listeners. Build and deliver an interesting talk based on these principles. Answer audience questions that arise during the

presentation. Use overhead transparencies to illustrate your message.

10-12 minutes
     
Presenting a Technical Paper Deliver an interesting speech based on a technical paper or article. Effectively use a flip chart, overhead projector or slides to illustrate your message. 10-12 minutes
     
The Team Technical Presentation Understand the nature and process of a team technical presentation. Conceptualize a briefing or proposal involving three or more speakers, including yourself. Assemble a team of club members capable of getting the job done. Orchestrate the planning, preparation and delivery of a team technical presentation. 20-30 minutes
Communicating

On Television

   
Speech title Communicating On Television Objectives Duration
     
Straight Talk To effectively present an opinion or viewpoint in a short time. To stimulate giving a presentation as part of a television broadcast. 3 minutes plus or minus 30 seconds
     
The Talk Show To understand the dynamics of a television interview or "talk" show. To prepare for the questions that may be asked of you during a television interview program. To present a positive image on the television camera. To appear as a guest on a simulated television talk show. 10 minutes plus or minus 30 seconds
     
When Youíre the Host To conduct a successful television interview. To understand the dynamics of a successful television interview or "talk" show. To prepare questions to ask during the interview program. To present a positive, confident image on the television camera. 10 minutes plus minus 30 seconds
     
The Press Conference To understand the nature of a television press conference. To prepare for an adversary confrontation on a controversial or sensitive issue. To employ appropriate preparation methods and strategies for communicating your organizations viewpoint. To present and maintain a positive image on television. 4-6 minutes for presentation 8-10

minutes for question period

     
Training On Television To learn how to develop and present an effective training program on television. To receive personal feedback through the videotaping of your presentation. 5-7 minutes for the presentation, plus 5-7 minutes for playback of the videotape
Storytelling    
Speech title Storytelling Objectives Duration
     
The Folk Tale To tell a folk tale that is entertaining and enjoyable for a specific age group. To use vivid imaginary and voice to enhance the tale. 7-9 minutes
     
Lets Get Personal To learn the elements of a good story: To create and tell an original story based on a personal experience. 6-8 minutes
     
The Moral of the Story To understand that a story can be entertaining yet display moral values. To create a new story that offers a lesson or moral. To tell the story, using the skills developed in the previous two projects. 4-6 minutes
     
The Touching Story To understand the techniques available to arouse emotion. to become skilled in arousing emotions while telling a story. 6-8 minutes
     
Bringing History to Life To understand the purpose of stories about historical events or people. To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person. 7-9 minutes
Interpretive

Reading

   
Speech title Interpretive Reading Objectives Duration
     
Read A Story To understand the elements of interpretive reading. To learn how to analyze a narrative and plan for effective interpretation. To learn and apply vocal techniques that will aid in the effectiveness of the reading. 8-10 minutes
     
Interpreting Poetry To understand the differences between poetry and prose. To recognize how poets use imaginary, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry. To apply vocal techniques that will aid in the effectiveness of the reading. 6-8 minutes
     
The Monodrama To understand the concept and nature of the monodrama. To assume the identity of a character and to portray the physical and emotional aspects of this character to an audience. 5-7 minutes
     
The Play To adapt a play for interpretive reading. To portray several characters in one reading, identifying them to the audience through voice changes and movement. 12-15 minutes
     
The oratorical Speech To understand the structure of an effective speech. To interpret and present a famous speech. 10-12 minutes
Interpersonal

Communication

   
Speech title Interpersonal Communication Objectives Duration
     
Conversing with Ease Identify techniques to use in conversing with strangers. Recognize different levels of conversation. Initiate a conversation with a stranger. Use open-ended questions to solicit information for further conversation. 10-14 minutes
     
The Successful Negotiator Employ win/win negotiating strategies to achieve your goals. Enjoy the benefits of win/win negotiating. 10-14 minutes
     
Diffusing Verbal Criticism Respond non-defensively to verbal criticism. Employ a five-step method to identify the problem, diffuse the attack and arrive at a solution. 10-14 minutes
     
The Coach Determine reasons for someoneís substandard performance. Coach the person to improved performance. 10-14 minutes
     
Asserting Yourself Effectively Enjoy the mental and physical benefits of being assertive. Employ the four-step method for addressing a problem and asking for help. Overcome resistance to your requests. 10-14 minutes

 

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