OCEAN COUNTY ACADEMY OF THE ARTS GRAPHIC DESIGN TECHNOLOGY
PROGRAM |
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Layout and Printer's
Marks
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BEFORE REVIEWING THIS
PAGE, YOU SHOULD HAVE ALREADY
REVIEWED THE "ART FOR REPRODUCTION PAGE!
In order to properly communicate layout and production
information to the printer, it is necessary for all designers to learn the proper symbols
for creating print layouts. These layouts used to be called "paste-ups", and
that is why we still call these "paste up guidelines". The marks used to be
drawn or placed onto the layout using ink, tape and "non-photo blue" pencil
lines. However, the majority of artwork created for print is now
"computer-generated". It is then printed out on laser printers, or on
photographic film. Therefore, "non-photo blue lines have all but disappeared. They
are still handy for writing notes to the printer right on your laser printed layouts!
These symbols act as a design "shorthand" to
tell the printer where the job is to be trimmed, scored, or folded. Whether the designer
is creating a layout in traditional drawing media or creating a layout using software,
these are universal symbols that are understood in the industry.
Review the chart below and familiarize yourself with
these symbols and guidelines for producing print layouts.

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A cut mark indicates to the printer where a job is to be cut after it
is printed. A cut mark is ALWAYS placed OUTSIDE the printed area and is always black. This
mark used alone, would indicate a cut across the layout area and it is almost always used
in pairs. One being placed on each side of the layout.
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Crop marks are actually just two cut marks put together. They are
usually placed in the corners of a layout to indicate the final cut size, or the printing
area allowed for an advertisement. Crop marks are used by the printer to align negatives
on a "flat" for making printing plates. It is important that they are perfectly
straight. Crop marks also align with the non-photo blue trimlines on a layout to indicate
what the final cut or "trimmed" size will be.
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A fold mark indicates to the printer where a job is to be folded after
it is printed. A fold mark is ALWAYS placed OUTSIDE the printed area and is always black.
This mark used alone, would indicate a fold across the layout area and it is almost always
used in pairs. One being placed on each side of the layout.
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Registration marks should only be placed on a layout when the final job
is to be printed in more than one color. On a traditionally prepared "color
separation" layout, the job is produced by placing layers of acetate, each containing
a specific color. On a computer generated "color separation", the colors are
printed out on separate pages, photographed onto film, and then the negatives are lined up
using the registration marks. This allows the printer to align the colors on the printing
press, as the job is being printed.
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Trim lines are usually drawn in "non-photo blue" on
traditional layouts. They actually indicate the job size. When layouts are
computer-generated, designers use an electronic guideline or a page border that is
electronically generated. Therefore, when the job is printed on the laser, or to film, the
lines are not printed and do not reproduce on the final product.
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The "gripper margin" gets its name from a printing press term
called the "gripper". It is the part on the press that actually grabs the paper
to feed it through the press. A gripper margin is just a measured border around the edge
of the layout, to allow for some room between the printed items on the page, and the
paper's edge. This measurement varies, depending on the proportion of the job. A business
card would use approximately 1/4" gripper margin, and a flyer or brochure might use
3/8 - 1/2". NO MATERIAL TO BE PRINTED SHOULD APPEAR IN THE GRIPPER MARGIN! The
gripper margin is considered a "non-printing area" of the layout.
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The image shown below illustrates a traditional mark up of
guidelines on a layout for a greeting card. Notice the gripper margin, fold marks, crop
marks and trim lines. The crop marks indicate where the card would be cut after it is
printed.

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