From the Tass link: 

Date: Tue, 25 Oct 2005 04:37:45 -0000 From: "Himawari" Subject: Surfing the web tracks the transformers as far back as '82? http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73450984 How long was Hasbro actually planning the line? Geez, I thought it was first used commercially from Oct 3rd of 83, but I guess I'm wrong. Thanks. -Himawari (just another conspiracy theory, or another thread to be barried before it gains steam...)

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Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2008-04-01 22:15:48 ET Serial Number: 73450984 Assignment Information/Trademark Document Retrieval Registration Number: 1296543 Mark (words only): THE TRANS FORMERS MORE THAN MEETS THE EYE Standard Character claim: No Current Status: Registration canceled under Section 8. Date of Status: 2005-06-25 Filing Date: 1983-11-02 Transformed into a National Application: No Registration Date: 1984-09-18 Register: Principal Law Office Assigned: (NOT AVAILABLE) If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center at TrademarkAssistanceCenter@uspto.gov Current Location: 900 -File Repository (Franconia) Date In Location: 1990-02-05 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. HASBRO, INC. Address: HASBRO, INC. 1027 NEWPORT AVENUE PAWTUCKET, RI 02862 United States Legal Entity Type: Corporation State or Country of Incorporation: Rhode Island GOODS AND/OR SERVICES International Class: 028 Class Status: Section 8 - Cancelled Toy Vehicles and Robots Basis: 1(a) First Use Date: 1982-10-04 First Use in Commerce Date: 1982-10-04 ADDITIONAL INFORMATION Lining and Stippling: The stippling shown in the mark in the drawing is a feature of the mark and does not indicate color. MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2005-06-25 - Canceled Section 8 (10-year)/Expired Section 9 1990-01-19 - Section 8 (6-year) accepted & Section 15 acknowledged 1989-10-16 - Section 8 (6-year) and Section 15 Filed 1989-10-16 - Section 8 (6-year) and Section 15 Filed 1984-09-18 - Registered - Principal Register 1984-07-10 - Published for opposition 1984-05-16 - Notice of publication 1984-03-30 - Approved for Pub - Principal Register (Initial exam) 1984-03-29 - Examiner's amendment mailed 1984-03-28 - Assigned To Examiner ATTORNEY/CORRESPONDENT INFORMATION Correspondent PAUL N. VANASSE HASBRO, INC. 1027 NEWPORT AVENUE P. O. BOX 1059 PAWTUCKET, RI 02862-1059

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