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To make credible the incredible

One of the aims of computer animation and infography in publicity or cinema it's to make credible what can appear impossible and even surrealistic at first sight. Human being imagination is limitless and it's in our hands the tool to shape the fantasy.

 


The image belongs to a television advert over consume products quality control.

My work in this Spot consisted of creating all the backgrounds and the machine, trying to integrate them with the real image filmed previously. This job allowed me for the first time and in a professional way to put in practice a technique that we call "camera match", in other words, the alignment of the virtual camera with the real one, in order to match both perspectives.

I also had to work with different layers, to give to composers all the material they need to compose easily the final image.

 

 
Image
Mask
Composition

Background (3D)

 
Platform (3D)
Hare (real)
lights (fx)

 


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